I led the creation of the Esports club at Washington State University, overseeing every aspect from its inception. Combining my passions, I personally developed the club’s branding, ensuring a distinct and memorable identity. Hosting and designing events, managing sponsorships, and managing teams was the majority of my work. The most rewarding accomplishment was getting Esports recognized as a sport within the university. This effort has opened doors for students to engage in competitive gaming under an officially acknowledged framework at WSU.
Branding // Logo Design
The branding guidelines and two logos were the starting point for every design I created for the organization. These guidelines encompassed logo usage, color schemes, typography, and design elements, ensuring consistency across all club materials and communications.
Merch Design
Took the lead in designing merchandise for the club, including the player jerseys. I oversaw the entire creative process, ensuring designs were visually striking and reflected our club’s identity. Working with the manufacturer, we created high-quality jerseys, hoodies, and t-shirts for our Esports community.
Event Advertising
From vertical displays, physical posters, tabling flyers to social media. I created branding assets in promotion for events the organization would hold. This included tournaments, viewing parties, and more.